What Is Advertising & Why Is It So Important?
So why is advertising so important for business!? Its a good question, many have a small piece of the idea but not the whole picture of it. Since the development of tablets, writing, paintings, sculptures and monuments, advertising has existed. Even In those days it was still used in a sense to get people to follow a certain trend. Going back to the ancient Egyptians who would colourfully paint thier writings and pictures on almost anything that they could chisle and carve on to were unknowingly making advertisement. The promotion of a picture on a stone wall of the
God Horus would send out a message to people that this is there almighty
and this is who we believe the mass population should be serving. The
buildings of great magnitude such as the obelisks, tombs and pyramids
sent a message of wealth and power to all those that gazed upon it.
Unlike those days, our advertisements area bit more subtle and more
demographically targeted. So your probably saying "thanks for the
history lesson but what has this got to do with my business" Another
good question. Just like the egyptians using advertisment to get people to
follow a certain god, monument, pharaoh or religion, you must also
show case and advertise your abilities, strengths and messages to the
public and more importantly the demographic that you are after.
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knowing the right people to put a picture in front of to buy the product you want to sell, is a huge advantage! unlike T.V commercials which can cost from $3,000 to $35,000,000 for only 30 seconds of air time, believe it or not! Or the billboard ads, which The lease of the billboard (28 days) and The print production of the billboardskin, range from approximately $1,900 to $3,600 per month. With figures like that that it seems impossible for the small business owner to stand a chance. Well this is whee it all changes. Thanks to inventions such as the internet, social media, smart phones, apps and more we are able to cost effectively reduce the amount of money thats paid and even better, we can put it in front of the right people! there isn't a great amount of sense paying $3,000 or $35,000,000 for an advert that is now being played on a platform in which a lot of the population does not pay attention to anymore. television Viewing (as studied by adam murch) has rappidly dropped by 4.7% in only 12 months and is not expected to rise.
So now that we are realising this decline, what is it we can do to get customers!? Once again thanks to those new inventions i had talked about we have an entirely new market to sell through. While old and conventional ways such as news papers, billboards, tv etc has has rappidly declined in viewers, we can now tap into the frenzy that is Social Media. Studdies have shown that facebook alone has 1.9 billion active users per month! that is a gigantic amount of people who are able to see your advert. Not only can we share your advert with millions of people (if need be) we can also put that advert in the writ place for the write people. As we know now advertising isn't cheap so you wont make sure that it reaches the people most likley to buy your into your business so that your sales can take of and send you and your business to a whole new level. A company that does not advertise does not succeed, that is why if you want a large successful business you need to invest in a small manner of advertising, and thats where we come in..
Our Advertising System
Social Media
As we have discussed, advertising through social media is no longer a secret. So how do you make an impact in such a competitve advertising industry?
Well it all comes down to how well you display, create and showcase your business. So here a few ways we do this for you through Facebook.
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Displaying the right content for your intended target audience.
2. Have hard hitting titles and captions to draw people to read about what we are advertising.
3. Have a capturing picture or video to draw the eye of the reader, intended to get them to seek more information by accessing your website, Facebook page, instagram etc. Thus bringing more online traffic to our business.
A Slide show of charts showing the popularity and percetage usage of social media outlets.
Create a video log
In this part of the system, having a picture to sell on the cover of your Facebook page is all good and well, but studies have shown that a online upto date Video Log (or Video Commercial ) is far more effective at getting a viewer, also to stop what their doing and pay a few seconds of attention to your business.
When making a Video Log we wanna focus on the best aspects of the product, business or band that where trying to promote.
Showcasing the best of what you have to offer in a high definition, professional and fun way inspires people to stay and watch.
So here are three ways we will be shooting the video log.
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Gathering good footage of the material we need, for e.g nightclub - Line up the signature cocktails and drinks the club provides , good lighting techniques (effects if needed)
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To use a very energetic music backdrop, which suits the club, the people, the vibe, the intended audience
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Finish up with editing and post production. Then having made a short 60 second clip to post, promote and advertise on Facebook to the intended demographic the business wants to attract